Facebook Engagement

Ever asked yourself; “Why is nobody visiting our Facebook page?”. You are not alone. One of the hardest marketing segments to understand for small businesses is social media, and but default so is Facebook. Honestly, most business do not understand Facebook at all.

The main concern seems to be the uncertainty of not knowing if the Facebook Page should perform better or not. Should we get more follower/likes, or have we reached the market we can reach through this channel? Is our online market segment already saturated? The answer to these questions is most likely; no, you can always increase your following base. The nice thing about online marketing is that is far much cheaper than regular marketing (should be a no brainer everyone by now), which gives you an enormous room for experimenting. And often just growing your online presence, increasing the frequency on your updates, will yield a tremendous return in fan-following – almost regardless the content!

This Infographic by Quintly shows a report of the average engagement pages get based on their number of Fans/Likes in April 2013. Look for the correct bracket to figure out if your Facebook-page is performing above or below average.

While this will definitely not determine what kind of engagement your page should be getting because of course, your case is unique and you could be way higher or lower, at least gives you an idea of what’s normal out there for pages with similar sizes.