A few weeks ago a global controversy arose in the northern outskirts of the world. A small language was challenging the entire existence of one of the worlds largest corporations - and they where not having any of it!
Many search engine users are currently googling "ungoogleable" following a lexical skirmish between Google and Swedish wordsmiths – a spat sparked by the proposed word ogooglebar - Swedish for "unGoogleable".
The Language Council of Sweden was considering the word, defined as something that cannot be found with any search engine, among their annual list of new entries to the Swedish language. But Google contested, arguing that the definition should be narrowed to refer only to information that cannot be found on the wildly popular Google search engine. What's more, they argued, the dictionary entry should come with a disclaimer that notes Google is a trademarked word.
The council promptly pulled the word from its list of contenders, but news of the disagreement nevertheless created what the Swedish call a Bloggbävning – in English: a "blogquake", or "the process by which a topic explodes in the blogosphere and is then picked up by more mainstream media outlets," according to The Atlantic.
The council promptly pulled the word from its list of contenders, but news of the disagreement nevertheless created what the Swedish call a Bloggbävning – in English: a "blogquake", or "the process by which a topic explodes in the blogosphere and is then picked up by more mainstream media outlets," according to The Atlantic.
How this will end is not yet settled. The initial chock has now subsided, however there will surly be after chocks and trembles. However, it seems clear to me that no one, not even the company itself, can decided upon how to use the search language, nor what truly is unGoogleable!
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