9/11 brand stress

Today marks one week since September 11 2013, and also one week and 12 years since the horrific terrorist attacks. Most of us would remember that day as a day of reflection and remembrance (perhaps you lost someone close) or just let it serve as a reminder of the small world world we now all collectively share. 

However some brands do not.

They see this day more as a opportunity to promote their cause and their brand, but needless to say this not an opportunity to market your business!

If you run a business, it’s tempting to use “current events and trends” to market your company. Everyone is talking about the power going out at the Super Bowl? Miley Cyrus twerking is going viral? You’ll look dumb, but feel free to share that pointless video of your employees twerking at a meeting! Now; It’s the 12th anniversary of the terrorist attacks? Well just… leave our thinking behind.

Here is a small collection of what the last week produced of people exploiting 9/11 to promote their brand:

I'm sure there's ways to promote your horses with out the Twin Tower sky line

(and potentially harming the animal).

AT&T is one of the worlds largest cellphone providers and should simply know better. 

Mr. Trump has always been known for having a great ego, but making peace over 9/11 is a bit much.

Charitability #1

Charitability #2

They couldn't have remembered with out promoting?

Speaking of remembering, remember how Kobe Bryant tied into 9/11? Neither do I...