This is mainly focused at the TV industry and specifically any networks wishing to create greater interest in live events and shows. Twitter has already forged partnerships with networks like CBS as well as sports leagues like the NFL.
It has already been shown that TV ratings will boost based when a show starts to trend on the site. This is why targeted TV show ads can raise interest in other shows which may be similar to the one the user is already watching and commenting on.
I recently wrote about the then upcoming launch of TWTR (the Twitter stock) and how Twitters model probably was going to change in order to incorporate more ads; this seems to be the first step to please the new shareholders. Naturally Twitter has had this platform in the pipe for a long time, but it is interesting to see that this is the route they are going to take to start making that all important revenue.
Already Twitter is getting more and more connected with other forms of media, especially the TV. One of the really cool partnerships there includes a linked button with Comcast. This allows Comcast customers who use Twitter to set recording reminders based on Tweets about certain shows.
The interface is easy and intuitive; check it out below. I think this may be the first step in a Tweetsplosion on the Internet.
https://business.twitter.com/start-advertising
I recently wrote about the then upcoming launch of TWTR (the Twitter stock) and how Twitters model probably was going to change in order to incorporate more ads; this seems to be the first step to please the new shareholders. Naturally Twitter has had this platform in the pipe for a long time, but it is interesting to see that this is the route they are going to take to start making that all important revenue.
Already Twitter is getting more and more connected with other forms of media, especially the TV. One of the really cool partnerships there includes a linked button with Comcast. This allows Comcast customers who use Twitter to set recording reminders based on Tweets about certain shows.
The interface is easy and intuitive; check it out below. I think this may be the first step in a Tweetsplosion on the Internet.
https://business.twitter.com/start-advertising
Are you a business owner ready to advertise using Twitter? Leave us your comments below.
I read an article about Costolo's focus on the "second screen" on television. It's a smart strategy and is good for Twitter and TV.
SvaraRaderaUsers have been tweeting at their TVs for a long time now; American Idol, So you think you can dance, Hell's Kitchen, the list goes on... Up until now the idea seemed to have been to just grow a community around the show, but turn on the ads and that community turns into a market. Brilliant.
Radera