11 min funding

What are you able to finish in 11 minutes?

Most people would probably answer along the lines of grill a nice steak, bake a pan of cookies or play one round of Candy Crush. Not Micheal Armani and David Jones however. They would get their dream funded. 

Called the Micro, their personal 3D-printer smashed its Kickstarter goal of $50,000 and is now well on its way to becoming one of the most interesting projects on the site.

Created by a team in Bethesda, MD, the Micro originally sold for $199 for early birds and his since risen by $100. It’s a tiny printer, to be sure, with a 4.5 cubic-inch build volume and a special internal spool that holds the filament inside the printer’s case. It can build objects 4.5-inches high, which isn’t much but it’s enough to have a bit of fun.

The founders, Michael Armani and David Jones, have done something quite intelligent: they’re building a very bare-bones printer with some very interesting software. However the full success of this campaign this is not because they have a great product. 3D-printers have been around for a good long while now, and if you really wanted one you would have gotten it already. 

Instead, what they do have is a shown a well structured purpose and functional solution. There a few key take-aways from this success story:

• Affordable, consumer printer: Micro keeps repeating and showing this. The product is affordable, making it available for any consumer
• Effortless: It is super-easy to use. The technical problems that may arise for consumers (How do I get blue-prints? How do I hook it up? What programs do I need?) are already explained and solutions provided by the company. This puts the consumer at ease with the product, making it comfortable.
• Power efficient = lower cost: By using more energy efficient components they can produce a better and more efficient product, which in the end lowers cost. 
• Showing of functions: The video clearly shows and highlights different real-life, momentary problems where the product can be put to use. It shows a woman fixing a broken shower curtain, a man printing a prototype for a project, or even just printing a small espresso mug because the last one broke.
• Explaining why they need money: This may be the most important and best part of this video. They explain the project, the funding, and the plans they have for the funds expertly and simply. There is no doubt in my mind, why they are asking for my money, and where the money I contribute is going to end up should I choose to fund them.

In short, an expertly executed project. Please have a look and comment below!