After a slow start, including a failed phone-app, Facebook's mobile revenue finally got wind in their sails during the early summer months. In the first quarter of this year, mobile revenues rose up to 30 percent of the company’s total revenue, from having been almost non-existent a year earlier. But now the future may still not be really is so bright. The reason for this being a new generation of mobile applications, which are currently overwhelming users.
It started with the simple message apps, where Whatsapp excels with 250 million users, and competition is increasing. From Asia Wechat, Line and KakaoTalk are growing stronger, making names for themselves also in the west.
But the rocket in this context are the image and messaging app Snapchat, which has taken the younger generation by storm. Snapchat has the odd property that the images that are sent, are automatically deleted after 10 seconds. This, on one hand made it extremely popular in a privacy perspective, but on the other got Snapchat singled out as a stronghold for sending sex chats and images.
Snapchats popularity is enormous. According to Mary Meeker, renowned analyst, venture capitalist and net guru, one third of all photos shared online this year passes through Snapchats network. 200 million photos are now shared with Snapchat every day, according to the company. In February, the figure was a mere 60 million.
Meanwhile Snapchat just brought in new capital, valuing the company which started as late as 2011, to 800 million USD. It's more than what Facebook finally paid for Instagram almost a year ago; that affair ended with a price tag of 715 million USD. Mark Zuckerberg's company made an attempt to copy the self-destruct Snapchats pictures with the Poke app, but to no success. Instagram recently also added a function to capture short video clips, this to meet the threat of another newcomer, Twitter-owned Vine.
The fight will (as usual) be decided by who pulls in the biggest bucks. Facebook still have some substantial mobile revenues, while neither Snapchat nor Vine, so far, have any income to speak of.