Fans Unlock Pink Floyd

Last Thursday night as an unexpected appeal emerged from Pink Floyd's twitter account:

"Help stream Wish You Were Here 1 million times to unlock Pink Floyd's catalogue on Spotify,"

Consequently, on Friday, June 14th Spotify launched a global campaign to engage Pink Floyd fans around their iconic song “Wish You Were Here” - the deal was once we hit 1 million streams, then the full catalogue would go live. Help was not long in coming. On Monday the target was passed, and the magic and rock legends honored their promises

Pink Floyd are otherwise not known to like the digital age. According to Rolling Stone the band sued their label EMI last year because the label where allowing individual songs to be sold on iTunes, instead of the whole album.

"It's a great day for fans of prog rock, but it's also a great day for younger fans who have yet to be really turned on to the magic of Pink Floyd," said Ken Parks, Spotify's chief content officer. "That's a lot of what this is about: bringing a new generation of fans to one of the biggest and most iconic bands in the world."

It's also a great day for crowdsourcing, since this is one major example of the power behind the digital masses!

Check it out now: http://spoti.fi/pinkFloyd

Facebook Engagement

Ever asked yourself; “Why is nobody visiting our Facebook page?”. You are not alone. One of the hardest marketing segments to understand for small businesses is social media, and but default so is Facebook. Honestly, most business do not understand Facebook at all.

The main concern seems to be the uncertainty of not knowing if the Facebook Page should perform better or not. Should we get more follower/likes, or have we reached the market we can reach through this channel? Is our online market segment already saturated? The answer to these questions is most likely; no, you can always increase your following base. The nice thing about online marketing is that is far much cheaper than regular marketing (should be a no brainer everyone by now), which gives you an enormous room for experimenting. And often just growing your online presence, increasing the frequency on your updates, will yield a tremendous return in fan-following – almost regardless the content!

This Infographic by Quintly shows a report of the average engagement pages get based on their number of Fans/Likes in April 2013. Look for the correct bracket to figure out if your Facebook-page is performing above or below average.

While this will definitely not determine what kind of engagement your page should be getting because of course, your case is unique and you could be way higher or lower, at least gives you an idea of what’s normal out there for pages with similar sizes.