Login of Choice

It is almost universal now that we will be on a site wanting to comment on something and we are given the chance to login using our Facebook accounts. This avoids the need for creating a whole new account on this new website with all your details already stored. Well, many of us take that route and of course other social media sites have caught on and started to offer the same service.

Now that everyone else is in on the act Facebook is starting to lose its dominance as the Login site of choice with a very noticeable shift in the past year. Around this time last year Facebook accounted for 54% of the Login With activity, but just 12 months on that stat has dropped to 45%. This is a drop of almost 10% and it would appear that Google+ is the main site breathing down Facebook’s neck.

Google+ is the 2nd most popular site for Logging in with at 33% of the overall share at present. It would appear that Google+ picked up the vast majority of the 9% shift. However indicators do show that Google+ has stagnated a little over the past 3 months in terms of growth.