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onsdag 27 november 2013

Tablets gaining (more) ground

Sales of tablet, such as Apple's iPad and Samsung's Galaxy Tab, are increasing rapidly. According to a new forecast from research firm Canalys, tablets are expected to account for half of the personal computer market next year.

In the overall market for personal computers Canalys adds up both desktops, laptops and tablets. Using this broad definition, overall sales are up 18 percent in the third quarter compared with the same period the year before. The total increase is due to the fact that tablets sales have increased, while desktop and laptop sales declined .

Canalys also expect the tables to continue to grow in popularity. In 2014, the forecasters believe a total of 285 million tablets is going to be sold in the world, and it then increases to 396 million tablets in 2017.

The two major suppliers of tablet are Apple and Samsung, and they will, according to Canalys, maintain their lead in the near future. But Canalys also notes that competition is increasing rapidly, and a number of other companies are working hard to grow their individual tablet development. Above all, these companies use Google's Android operating system, the same system that Samsung uses. It is calculated this OS will be used as the basis for 65 percent of all tablets sold .

Canalys also expect that Microsoft will increase its share in the tablet market. Microsoft recently bought Nokia's mobile operations, and thus have their own production of both mobile phones and tablets, to complement Microsoft's current tablet Surface. Microsoft is expected in 2014 to account for 5 percent of all tablets sold.

tisdag 22 oktober 2013

Tablets taking over

In just a few short years the tablet has become a hugely popular second screen of choice for 33% of American adults, and while it may not be an essential item, its affordability means that it is within reach of an increasing number of users. New research from YuMe shows how we use our tablets and it's no surprise to see that a third of of us devote an hour a day to them, with the minimum of distraction. As for video consumption, 100% of those tablet users surveyed confirmed that they watch videos at home, 66% watch videos on holiday, 22% watch videos while commuting or at work and 13% will watch video content while out drinking or dining.

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