X-stagram

In a funny twist of the geekier kind the first teaser for the upcoming X-Men: Days of Future Past was released yesterday. But before you start searching YouTube just yet, there is a twist to this; the video is (as of yet anyhow) still only available on Instagram. Close to 6 700 people have so far liked it, and it is spreading like wild fire.

Now why would 20th Century Fox decide to do this? My theory is as follows; more and more users today are accessing the Internet through mobile devices, actually is is pretty close to matching the regular desktop connections. With the young audience this is definitely true, where the smart phone is currently their number one source for Internet access.

Realizing this, 20th Century Fox looked at the different apps out there for making videos viral and found Instagram spearheading this specific task, something that is spot on. While YouTube do have an app, it is not nearly as simple or intuitive as Instagram when it comes to spreading and making videos viral.

The trailer will most likely make it on to YouTube and other video sharing sites soon (eat it Vine), but for now the only way to enjoy this teaser is on Instagram. Like it, share it, love it!