Marketing Technology Landscape Rewritten (again)

Scott Brinker at the Chief Marketing Technologist Blog recently released an updated version of the widely circulated landscape of Marketing Technology. The 2014 version has a few updates but also plenty of omissions. 

It comes with one main caveat: this graphic is not comprehensive. It is just a sample, albeit a large one, of the many different kinds of software available to marketers today. There are many more companies — indeed, entire categories — that were not included, merely due to the constraints of time and space.

And by the time you read this, it will inevitably be out of date due to new launches, re-launches, expansions, exits, and mergers. The pace of change in this field is breathtaking.

Click the image for a larger pic.

Fans Unlock Pink Floyd

Last Thursday night as an unexpected appeal emerged from Pink Floyd's twitter account:

"Help stream Wish You Were Here 1 million times to unlock Pink Floyd's catalogue on Spotify,"

Consequently, on Friday, June 14th Spotify launched a global campaign to engage Pink Floyd fans around their iconic song “Wish You Were Here” - the deal was once we hit 1 million streams, then the full catalogue would go live. Help was not long in coming. On Monday the target was passed, and the magic and rock legends honored their promises

Pink Floyd are otherwise not known to like the digital age. According to Rolling Stone the band sued their label EMI last year because the label where allowing individual songs to be sold on iTunes, instead of the whole album.

"It's a great day for fans of prog rock, but it's also a great day for younger fans who have yet to be really turned on to the magic of Pink Floyd," said Ken Parks, Spotify's chief content officer. "That's a lot of what this is about: bringing a new generation of fans to one of the biggest and most iconic bands in the world."

It's also a great day for crowdsourcing, since this is one major example of the power behind the digital masses!

Check it out now: http://spoti.fi/pinkFloyd