Fans Unlock Pink Floyd

Last Thursday night as an unexpected appeal emerged from Pink Floyd's twitter account:

"Help stream Wish You Were Here 1 million times to unlock Pink Floyd's catalogue on Spotify,"

Consequently, on Friday, June 14th Spotify launched a global campaign to engage Pink Floyd fans around their iconic song “Wish You Were Here” - the deal was once we hit 1 million streams, then the full catalogue would go live. Help was not long in coming. On Monday the target was passed, and the magic and rock legends honored their promises

Pink Floyd are otherwise not known to like the digital age. According to Rolling Stone the band sued their label EMI last year because the label where allowing individual songs to be sold on iTunes, instead of the whole album.

"It's a great day for fans of prog rock, but it's also a great day for younger fans who have yet to be really turned on to the magic of Pink Floyd," said Ken Parks, Spotify's chief content officer. "That's a lot of what this is about: bringing a new generation of fans to one of the biggest and most iconic bands in the world."

It's also a great day for crowdsourcing, since this is one major example of the power behind the digital masses!

Check it out now: http://spoti.fi/pinkFloyd