The digital landscape covers a wide, complex territory. To plan and manage technology effectively, digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors.
The Gartner Digital Marketing Transit Map shows the relationships among business functions, application services and solution providers. Use it to create a digital marketing solutions strategy, improve operations and plan initiatives.
The Gartner Digital Marketing Transit Map shows the relationships among business functions, application services and solution providers. Use it to create a digital marketing solutions strategy, improve operations and plan initiatives.
Looking at this map, you cannot help but be awestruck by the breadth and depth of digital marketing. I mean, I work in this space for a living and write this blog as my hobby — I know, I don’t get out much — and I don’t even know some of these stations. Many of them I have only a passing familiarity with.
The Digital Marketing Transit Map is designed to identify the best sources for your needs and acquire systems that work well together. It will help you:
- Identify the connections among business functions, application tracks and providers.
- Find additional research or structure questions about strategy and best practices as well as providers, products, and selection criteria.
- Mediate discussions between marketing and IT.
At first it may seem like an overwhelming source of information, but spend a few minutes studying it and it will quickly turn into one of this years clear enlightenments!
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