torsdag 20 juni 2013

Facebook vs Samsung

You don’t stay in business since the late 1930s by being reckless and backing a losing prospect. This is certainly the case with Samsung who has been around for decades and has no designs on failing now. A couple of years ago if Facebook had come to the company offering to collaborate on an FB centric mobile handset perhaps Samsung would have given it serious thought. However, when Mark Zuckerberg suggested such a project to Samsung big wigs at a recent meeting he was met with a resounding and deafening NO.

Oh, and how wise Samsung is to say no so clearly because it is very evident that cell phone consumers do not want an FB cell. I mean, the HTC One, which was Facebook’s first attempt at making their own cell phone was a massive, unmistakable failure. This was just a few months ago and Zuckerberg is looking to try again so soon? The batteries are barely cold on those HTC failures and they are approaching a tech giant like Samsung to try again.

The honest truth, and Zuckerberg needs to realize this, is that it wasn’t that the first phones were bad. In fact, many reviewers were impressed with the HTC Ones as phones. The problem was that they were just too Facebook focused and no one really wants that much FB. If your life revolves around Facebook so much that you would want it displayed so prominently on your cell phone you probably never leave the house so why do you need a mobile device? The answer is you don’t, and that is why a Facebook centric phone will not work. Bullet dodged, Samsung.

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