Keeping Social Professional

Social media, in all its glory, is growing with revenues soaring for most of the big sites. However, with some of the sites the general value of the stock price is less stable and this indicates one main thing. The frivolous nature of most social media sites mean that it is hard to take it seriously as an investment choice. The fact is that only one of the big social media sites is respected enough to be showing constant positive growth in stock price and general growth.

Thanks largely in part to its grown-up business model, LinkedIn is showing the kind of stability and growth that Facebook and Twitter could only dream of. During 2012 when all other sites were struggling to find consistency LinkedIn posted growth in revenue, profit and stock price in the region of 80%.

So, why is LinkedIn so successful? The answer is very simple – it’s because LinkedIn is professional and not about sharing pictures of puppies and memes about political outrage. People use LinkedIn to find employment, employees and forge business connections. Essentially the social media site is revolutionizing the way people seek and find employment and while it is doing so it is making a huge amount of money from employers and advertisers alike. It is therefore clear that professionalism is the only way to get ahead in social media.