Change 2013

The only constant is change, and that’s all the more evident in the social media landscape.

Only recently, all that chatter was about Pinterest and Instagram; today it’s moved on to WeChat and Vine. Tomorrow it will probably be something we yet haven´t heard about (it is tomorrow's news after all).

We Are Social recently summarized new trends for 2013. Have a look and see if you are up to speed with the changes forthcoming. I have summarized the key trends below, but please take your to read the entire deck.

Simultaneous Social Transmedia Experiences

Ability to multitask across devices simultaneously present an opportunity for brands to create interconnected experiences, where a brand’s story is told across various mediums.

Communities vs. Platforms

They came, they left, and they’re trickling in again. Brands should create communities around their audiences’ shared passions, not around platforms.

Mobile Life vs. Mobile Phone

Our cellphones are no longer just a device, its life. Your are expected to always stay connected, and you expect the same from brands around you.

Content Tapas

Creating ‘content snacks’ – bite-sized, easily digestible, unknowingly addictive – this will make your costumers return for more!

Commitments, not Campaigns

Like with any relationship, it could have started off with a pick up line, and sweetened with one-off celebrations throughout the year, but there is also the everyday conversations that allow you to understand each other better.

Socially Interactive Customer Service

People demand for and expect customer service whenever they want it. Brands need to adjust to account for this.

Social Buying

Social recommendations will become the key driver of referrals that brands have to facilitate, in order to leverage word-of-mouth, and peer-to-peer recommendations.

Social Sharing as Currency

Through social sharing, the brand gets a social stamp of approval from the consumers, which is a more credible form of endorsement.

Social Inside

Rather than just being a brand that does social, be a brand that IS social.

Crisis and Opportunity Management

Events and news spread like wildfire through social media. This is a great way for brands to spread awareness and help reinforce the brand’s mission or association.

We Are Social - Future Factors 2013 from We Are Social Singapore